new news Sap Business2012
The conventional wisdom is that SAP has been particularly successful selling into heavy industries. After all, it got its start in the 1971s developing accounting and production management applications for the likes of Dow Chemical, Michael and other stalwarts in oil and gas and industrial equipment.
Things have changed considerably through the years. At a show of its ability and unique value proposition in serving services industries along with its formidable presence in chemicals, manufacturing and other asset-intensive verticals SAP is taking the conventional wisdom to task.
By aligning its newly developed and acquired technologies with the needs of different industries, SAP is seeking to change public perceptions while reaffirming its commitment to creating highly differentiated solutions for their specific functions.
At a recent full-day analyst briefing, SAP detailed its latest industry strategy and future roadmap covering dozens of upcoming products including real-time risk reporting for banks, electronic medical record systems accessible from mobile devices for health practitioners, and demand planning and warehouse analytics for retailers. The event underscored SAP’s unwavering support for industry specific solutions that harness new and existing technologies results in a fairly unconventional manner.
Challenging the widely-held assumptions that its implementations are long and costly, SAP is instituting rapid deployment options that result in fixed price and fixed scope projects due for completion in a matter of weeks. Since September 2011, SAP has built 50 of these Rapid Deployment Solutions with signing of more than 300 contracts including many that are based on industry-specific requirements such as manufacturing integration and intelligence for batch manufacturing.